Importance Of Identifying Your Company’s Purpose

Jim Stengel, author of "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies," explains to Verne Harnish how it is important to build your message around a simple ideal.

 
 

Purpose Checklist

How would you rank each of the following statements about your organization on a scale of 0 to 10?

  1. Our core values are alive in our organization.

  2. We have a specific long term goal (10+ years) that inspires us.

  3. Our people are engaged because they are clear on our company purpose and believe that our purpose is important.